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Turning A Business Around

Business turnaround and recovery strategies

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Chapter List

1. Preface Preface To The Second Edition;
2. Spotting The Warning Signs Of Business Failure Why Businesses Fail; The Types Of Business Failure; Normal Business Failure; Avoiding Failure; The Symptoms Of Normal Failure; Checking Your Business’s Health To Spot The Warning Signs; Take An ‘a’ Score Test;
3. Understanding Why Businesses Fail The Causes Of Normal Failure; The Five Key Areas; Key Points; How Serious Are Your Problems?;
4. Understanding Your Immediate Financial Position What You Need To Know; Insolvency; Cashflow Forecasting; Support From The Bank; Key Points;
5. Managing A Real Cash Crisis Wealth Warning; Achieving Balance; The Key Steps To Survival; Controlling The Cash You Have; Obtaining More Cash From Normal Trading; Obtaining More Cash Or Credit From Elsewhere; Reducing And/Or Controlling Outgoing Cash; Reducing The Amount Of Cash Neede
6. Understanding And Controlling Your Financial Performance What You Need To Know; Profitability; Financial Stability; Using Financial Information; The Management/Financial Information You Need; Setting Financial Targets; Setting Financial Targets For Your Business;
7. Setting The Strategy It’s Your Business: What Do You Want To Do?; Setting Your Personal Goals; Industrial Trends: Pest’analysis; Industry Structure: ‘porter’s Five Forces’; What Products To Sell Into Which Markets?; Product Lifecycles And Product Portfolios; Meeting Customer E
8. Managing Marketing Successful Marketing; Deciding Whom To Sell To; How To Sell Your Product; Tailoring Marketing Strategy: The Four Ps Of Marketing; Managing The Sales Process; Managing The Sales Force; Key Points;
9. Managing Change Managing And Motivating Yourself; Self-Motivation And Time Management; Understanding Your Business’s Structure And Culture; Assessing Your Team; Managing People And The Process Of Change; Managing A Project; Getting Stakeholders On Board And Keeping Them T
10. Managing The Risks Identifying The Risks; Dealing With The Strain; Insolvency-Specific Risks;
11. Summary And Conclusion Recognise The Need For A Turnaround; Stabilise Your Finances; Decide What To Do; Make It Happen; Conclusions;